Viva DUCATI

John M. Rossi, Moto-Bio.

                                "Let the beauty we love be what we do."
                                                                                             Rumi

1970¹s

John Rossi¹s motorcycling experience began on Maico and CZ moto-cross bikes riding the rugged terrain shaped by nature and more than a century of anthracite coal mining in Northeast Pennsylvania. It was a moto-cross playground for a 14-year old made up of musty, iron rich clay trails and sweet, sulfur smelling black sand and shale piles. Regular fuel cost .34 cents a gallon and racing icons Roger DeCoster, Gayland Mosier, and Brad Lackey were seen on Sunday¹s at Unadilla, New York.

In winter, clutches and pistons were replaced, crushed pipes repaired, chain guides and tensioners crafted, and experimental frame/suspension modifications advanced the mechanical boundaries of the sport. An avid skier from age seven, John became a teacher at fifteen and PSIA Certified Ski Instructor and Alpine Racing Coach at eighteen. Skiing and motorcycling offered a seamless continuity of velocity skills and served as a year-round training regiment to hone a competitive spirit of endurance, determination, and precision technique from an early age.

1980¹s 

At eighteen, John purchased a 1974 BMW R-75/6 that he still rides and occasionally tours on in a timeless BMW spirit. More than a decade of long-distance riding and a career with advertising agencies gave way to design pursuits, urban planning, and daily commuting to the Boston Architectural College. The 1974 BMW and 1963 BMW R69S he fully restored were often the focal point of discussions among fellow designers, engineers, and architects at the College. His R69S resides among the New York Film Academy vintage collection of BMWs. 

1990¹s 

A new 900 DUCATI Supersport fulfilled the need for speed and skills development on the track as a licensed amateur road racer and the passion for Italian motorcycles was found. Today, John lends personalized instructional support at the Penguin Road Racing School, BostonMoto TrackDays, and presents to national audiences on Riding Safety and Track Day Skills, and speaks on motorcycling and design among business groups and media.

2000 

John befriended Pierre Tereblanche, Director of Ducati Design, Bologna, Italy and conceived of the two major design lectures on the 'Art and Design of the Italian Motorcycle' at the World Trade Center's Build Boston Conference and the Larz Anderson Transportation Museum. John also serves as the Northeast Representative to US Desmo organizing rides and track events. As a moto-journalist, his travels and test rides, technical and design insight, and feature articles are often published in USDesmo Leanings Magazine, The Motorcyclist's Post, Connecticut Cruise News, and appear in the News and Test sections.  High-definition interviews and web-casts are also seen here on VivaDUCATI.com.

" By three methods we may learn wisdon: First, by reflection, which is noblest.                           

2005  John designed the site master plan and retail brand strategy for North American Warhorse in Pennsylvania ­the largest multi-brand, power sport dealership in the US utilizing a 250,000 sf building on a 25-acre site and he also serves as a consultant to powersports clients.

2007  VivaDUCATI was founded as a Society of Owners & Enthusiasts committed to strengthening the DUCATI community and supporting all motorcycle riders, enthusiasts, and dealers. VivaDUCATI delivers premium educational programs and training, special events, and VIP travel to world class motoring events for discerning motorcycling enthusiasts.

When not motorcycle riding, testing and promoting the sport, or on the racetrack, John spends time with his family and serves domestic and international clients as an architectural planner, strategic business advisor, and marketing consultant. Professional bio or www.JohnRossiCompany.com.